Flamin' Hot floor display

The heat cue had to survive cheap board and a fluorescent-lit aisle, so the fire lives in a dark textured column rather than in bright flame artwork that would have flattened out in print. The offer sits on the flanking bins where a shopper reaching for a pack will actually read it.

Produced by mindseed design as an independent studio for PepsiCo South Africa brands through Stirfry Marketing.

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