Graphic Design & Campaign Artwork

Key visuals that scale

The visual gets built so it can be re-cropped hard without losing the idea. That is the difference between a campaign that rolls out cleanly and one that needs redrawing for every format.

Print-ready, properly

Correct colour space, real bleed, outlined type, and files a printer can open without phoning you. Thirty years of sending artwork to press means fewer surprises.

Brand discipline

Working inside a brand guideline is its own skill. A lot of the work shown here was produced inside tight systems — FMCG, corporate, and smaller brands that still need the same discipline.