Champions League instant-win game stand
A retail game stand for the Lay’s partnership with the UEFA Champions League and the Women’s Champions League, carrying an instant-win mechanic on a purchase of five packs.
The unit had to do three jobs at once: land the Champions League association, make a five-pack purchase mechanic legible from the aisle, and hold both the Champions League and Women’s Champions League marks without either being demoted. Player figures sit above a pitch base so the silhouette still reads as football from a distance, with the mechanic held in the clear band at the top.
Produced by mindseed design as an independent studio for PepsiCo South Africa brands through Stirfry Marketing.
- Lay's × UEFA Champions League
- 2021
- 3D Visualisation, Brand Activation, Retail POS
