#ChipIn campaign key visual
The campaign key visual the whole #ChipIn activation was built from, cut down to stands, prize cards, lunch bags and shelf strips.
One image carries the entire mechanic: a sandwich split down the centre line, chips in on one side, chips out on the other. Because the idea lives in the centre of the frame it survives being cropped to a tall standee, a wide shelf strip or a square prize card without redrawing.
Produced by mindseed design as an independent studio for PepsiCo South Africa brands through Stirfry Marketing.
- Sasko × Simba
- 2021
- Graphic Design, Key Visual
