Sasko × Simba

#ChipIn sampling and game stand

A joint Sasko and Simba sampling stand built around the #ChipIn or #ChipOut question: chips in the sandwich, or chips on the side.

Sasko and Simba #ChipIn or #ChipOut sampling stand render with a sandwich key visual on a red scalloped header

Two brands, one unit, and neither could look like the guest. The scalloped header borrows the Simba pack silhouette while the base carries Sasko’s bread cues, and the split sandwich puts the campaign question in a single image that needs no explanation.

Produced by mindseed design as an independent studio for PepsiCo South Africa brands through Stirfry Marketing.

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