Extra-free aisle communicator
A die-cut aisle communicator shaped as an open pack, carrying a ten percent extra-free claim.
The whole piece is the message. Cutting the board to the pack silhouette means the unit is recognisable as Simba before a shopper has read a word, and the claim then only has to do one job instead of two.
Produced by mindseed design as an independent studio for PepsiCo South Africa brands through Stirfry Marketing.
- Simba
- 2021
- Graphic Design, Retail POS
