"Save Your Flava" vote-to-win stand
A vote-to-win stand where three flavours compete and shoppers vote by USSD to save the one they want kept.
The mechanic is a three-way contest, so the unit is built as a contest: packs raised and separated by versus marks, then a plain buy-vote-win ladder underneath. USSD voting means the instruction has to be readable by someone holding a feature phone in an aisle, which set the type size for the whole lower panel.
Produced by mindseed design as an independent studio for PepsiCo South Africa brands through Stirfry Marketing.
- Simba
- 2021
- 3D Visualisation, Brand Activation, Game Mechanic
