"Save Your Flava" vote-to-win stand
Simba
A vote-to-win stand where three flavours compete and shoppers vote by USSD to save the one they want kept.
The mechanic is a three-way contest, so the unit is built as a contest: packs raised and separated by versus marks, then a plain buy-vote-win ladder underneath. USSD voting means the instruction has to be readable by someone holding a feature phone in an aisle, which set the type size for the whole lower panel.
Produced by mindseed design as an independent studio for PepsiCo South Africa brands.
- Simba
- 2021
- 3D Visualisation, Brand Activation, Game Mechanic
